Advertising & Marketing: Final index

 

Comments

Post a Comment

Popular posts from this blog

newspaper final index

Introduction to Newspapers  December mock exams: learner response   Daily mirror language and representation    Daily Mirror - Audience and Industries The Times - Introduction: blog tasks The Times - Language and Representations The Times case study - Audience and Industries
Read more

The Times - Introduction: blog tasks

 The Times - Introduction: blog tasks Read the About Us page of the Times website and answer the following questions: 1) What year was The Times founded and when did it start using the Times name? The Times was founded in 1785 2) What content did John Walter suggest the paper would offer in the first edition? “like a well-covered table, it should contain something suited to every palate” including politics, foreign affairs, matters of trade, legal trials, advertisements and “amusements” 3) Who owns The Times today and how is editorial integrity protected? Robert Murdock 4) What did The Times introduce in 2010 and why? papers introduced digital subscriptions in 2010 to help ensure a sustainable future for their journalism. 5) What was The Times named in 2018 by the Reuters Institute for Journalism at Oxford University?The titles are currently the biggest selling quality print newspapers in the UK and in 2018 The Times was named Britain’s most trusted national newspaper by the Reuter...
Read more

Blog tasks: Daily Mirror - Audience and Industries

 Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror  the audience this apply to the viewers as they support labour and it bashes  pm  who is conservative. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Personal Identity – the newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values. 4) Why are print newspapers generally read by older audiences?  as they aren't integrated with...
Read more