January assessment: learner response
1. feedback
www
you start well with q3 on reception theory showing good analysis and understanding of the theory. The challenge now is reaching that level of consistency across the whole paper.
EBI
revise terminology (media language) media codes + vertical integration. for q6, you need a lot more for the 20 mark essay. revise the csp, so you get the figures right and can also write about marketing and promotion
written English is another area to focus on.
2.
Q1: 1/1
Q2: 0/1 I go this wrong because i dint read the question properly
Q3:5/8 I didn't Analyse a product using theoretical frame work
Q5: 2/2
Q6: 4/20 need to analyse the question
3
With question 3 i think that i found it easy analyse and structure preferred reading because I understood what the where trying to show us with this advert and I struggled to optional reading because i didn't try to understand it fully and so I didn't get the result I wanted I've learned with media that you must do fully formed answered and answer each question as if they are going t be one to give me a grade 9
4
Vertical integration is when one conglomerate owns different companies in the same chain of production.
E.G Disney owns film studios, CGI specialists, film distributors and TV channels such as the Disney Channel. This gives Disney the chance to make money at every stage of production. Complete ownership = more profit.
5
In purely financial terms, it is difficult to argue with the statement in the question. Hollywood
cinema is a multi-billion dollar industry these days and the likes of Marvel will spend upwards of
$200m in production budgets, a similar amount on global marketing campaigns and then expect
billion-dollar returns on their investment. However, it could be argued that low-budget films such as
Ken Loach’s I, Daniel Blake are not attempting to compete with Disney and Marvel and instead are
trying to exist on their own terms.
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