Sheldon Gcse media blog

  1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) January assessment learner response 4) Advertising CSP 1: OMO print advert  5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6 ) Advertising CSP 3: Represent NHS Blood campaign 

  1) What does BAME stand for? Black,  Asian,  minority  and ethnic   2) Why is there a need for blood in the BAME community?  There is need for bame to donate because only 2-3%  of bame donate blood  and there blood type are consider  rare  because know one  donates  there blood so bame people  who need people to donate are  dying. 3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants people (bame) to donate  to help there community and others since most blood donors are of a Caucasian  background. 4) Why is the advert called 'Represent'? This advert is called represent so lees well known  people to stand up for community and help the growing issue they have. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Lady  Leshurr Ade&quo

  1) What key conventions of TV advertising can you find in the Galaxy advert? in the galaxy advert there is a  slogan which is called "why have cotton when you can have silk" they also have a logo at the end of the advert   2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan why have cotton when you have silk tell us why have poor quality when you can have the best quality possible. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn  is famous actress in the 1950s   who  died an the 1993 so when in 2014  when  galaxy was producing this advert  which is based in 1950 so they  asked her family to b able to use her image in this advert and thy said yes . she was used in this advert to portray how celebrates are used to look like people of perfection 4) What is intertextuality? its relationship between texts or what we call fan fi

 1. feedback www  you start well with q3  on reception theory showing good analysis and understanding of the theory. The challenge now is reaching that level of consistency  across the whole paper. EBI revise terminology (media language) media codes + vertical integration. for q6, you need a lot more for the 20 mark essay. revise the csp, so  you  get the figures right and can also write about marketing and promotion written English is another area to focus on. 2.   Q1: 1/1 Q2: 0/1 I go this wrong because i dint read the question properly  Q3:5/8 I didn't   Analyse a product using theoretical frame work  Q4: 0/2  need to revise vertical integration  Q5: 2/2 Q6: 4/20 need to analyse the question  3 With question 3 i think that i found it easy analyse and structure  preferred reading because I understood what the where trying to show us with this advert   and I struggled to  optional  reading because  i didn't try to understand it fully and so   I didn't get the result I want

  1) What year was the advert produced? This advert was produced in  1955 2) How were women represented in most adverts in the 1950s? women were presented as inferior to men this was because men wanted there  job back after WWII. 3) How does the heading message ('OMO makes whites bright') and the typography promote the product? it saying that  it the best product by standing out in bold writing. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?  the women is wearing makeup which is reinforcing the stereotype that women need to  look nice even when they ate doing domesticated work and she wearing dress which is reinforcing it. 5) Why is a picture of the product added to the bottom right of the advert? this in done in adverts soo when you go serach for the product you will be able to find it and identify it quicker. 6) What are the connotations of the chosen colours in this advert -