Represent NHS Blood & Transplant campaign: blog tasks

 1) What does BAME stand for? Black, Asian,  minority  and ethnic  


2) Why is there a need for blood in the BAME community?  There is need for bame to donate because only 2-3%  of bame donate blood  and there blood type are consider rare  because know one donates  there blood so bame people  who need people to donate are dying.

3) What does this advert want people to do once they've seen it (the 'call to action')? This advert wants people (bame) to donate  to help there community and others since most blood donors are of a Caucasian  background.

4) Why is the advert called 'Represent'? This advert is called represent so lees well known  people to stand up for community and help the growing issue they have.

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Lady Leshurr
Ade" Adepitan
Aaron Christian
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? the connotations of this is fore the bame audience and community to take one of these seats and and donate blood

7) How does the advert match the key conventions of a typical urban music video? in this video displau the urban area as loud and rowdy

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)  the fact that Ade adeptian is a disabled  basketball player already doesn't  fit the stereotype since we associate disabilty as a negative thing and not being able to do things normal people would. Kanya king is  another person who is a female  entrepreneur who founded the moo awards  tis subvert the stereotype as females are seen as submissive,  Mariah Idrissi
British model who is Asian which subverts another stereotype

9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes? this could be taken as offensive as  they have lady Leshurr a black women rapping which could connotate to black people being entertain  to the upper class 

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).At the  beginning of the advert you see Lady Leshurr standing over  the building this can show us that bame  is a working class community

Comments

Post a Comment

Popular posts from this blog

Blog tasks: The Times case study - Audience and Industries

 Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The main reader the Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?  This suggested through the lack of picture and images shown . 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?  This reflected as most  people  who read newspapers are educated and as you don't  expect young people o read grammys 4) What are the main audience pleasures offered by the Times? Use Blumler ...
Read more

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube  was  released   in 2005, Twitter released in 2006, Instagram is released in 2010 2) What is the definition of an influencer?   an influencer is someone who has: - the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage. The size of the following depends on the popularity of their niche. Influencers in social media have built a reputation for their knowledge and expertise on a specific topic. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI has  20 Millions of subscribers  on YouTube   has multiple channels  with over 10 million subscribers   and is a part of group called the sidemen with multiple ch...
Read more

Blog tasks: The Times - Language and Representations

 Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? the Front cover is of the cop26  and  show  Boris Johnson and Emmanuel Macron  not meeting eye contact suggesting they don't get along. 2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page? the kicker  free home delivery for  6 weeks  this was placed  to show how the times even though usually support   conservative can also be for the people 3) What is the main story on the inside page of the Times CSP edition and how is it constructed to appeal to Times readers?   The main story in the inside page  is the massive flood that happened in a  airport due to  a storm the story is constructed to be  eye catching. 4) How are the Times front and inside pages designed to reflect broadsheet news...
Read more