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Showing posts from March, 2023

Introduction to Music Video: Blog tasks

  1) What are the key conventions of music video? singing ,dancing ,narrative, calibration   eg actors or other artist. 2) What is intertextuality?  Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos. 3) When did music videos first become a major part of the music industry?1981 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981  this is important because it led artist to  spend a lot of money  5) How are music videos distributed and watched in the digital age? n 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common. The rise of new and digital media paved the way for bands  ‘manufact

Magazines: Final index

1) Magazines: Tatler magazine CSP 2) Magazines: Heat magazine CSP 3) Advertising assessment learner response

Heat case study: blog tasks

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. In print – we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time. truly unique, quality experience. And Life Hacks 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? and give them conversation- starters they can show off about to their mates down at the pub 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news ? life hacks and fashion advice. 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb

Advertising assessment learner response: blog tasks

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW- There is a clear potential across the whole paper: you obviously know key details about  the csp  so now we need to improve  our exam technique to push up in marks. Ebi- read the question carefully and make  sure your answer focuses on it 100% - revise  the key convection's (q1) : don't miss out on easy marks! - written English still an area to focus on 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/2 Q2 4/12:  Q3: 3/6  Q4: 3/12 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier. • Encouraging women to have a competitive ‘winning’ approach to

Tatler: case study blog tasks

  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine?  It's described     ‘‘TATLER IS A FABULOUSLY Targeted sensesationly accurate rifle shot to the  very richest readers in the country. Theses people live the life reflected on our pages, both physical and virtual. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?  73% female readers and 705 are from London 8 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend?  They love designer fashion and spend  834 million. 4) Go to  page 10 . What are the special editions of Tatler that run throughout the year?  What does this suggest about the Tatler audience? What about the  psychographic  audie