Advertising assessment learner response: blog tasks

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW- There is a clear potential across the whole paper: you obviously know key details about  the csp  so now we need to improve  our exam technique to push up in marks.

Ebi- read the question carefully and make  sure your answer focuses on it 100%

- revise  the key convection's (q1) : don't miss out on easy marks!

- written English still an area to focus on



2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 1/2
Q2 4/12: 
Q3: 3/6 
Q4: 3/12

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. Coming out of post-war shortages/rations etc. readily available items such as washing
powder were beginning to make things easier.
• Encouraging women to have a competitive ‘winning’ approach to washing ‘whiteness alone
won’t do’.
• Notions of what a ‘real woman’ was – somebody who looks after the home.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity
.
 Try and write points you didn't include in your original answer if you can. Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black
woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.

Sound: The use of ‘Moon River’ is another intertextual reference to Audrey Hepburn’s films.
The style of music also helps Galaxy establish their key message of ‘silk over cotton’.

The narrative structure follows Todorov’s theory of equilibrium

This reference to classic Hollywood films is reinforced by the logo, slogan and pack shots: the
Galaxy packaging uses light brown and gold to create connotations of luxury. The smooth,
handwritten-style typography also offers connotations of class and luxurious quality. ‘Why
choose cotton when you can have silk’ encourages the audience to reward themselves with
a treat and capture their own brief moment of Hollywood style.

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