Sheldon Gcse media blog

1 ) Read page 2. What is KISS FM's mission?The KISS Network, made up of KISS FM UK, KISSTORY and KISS FRESH, entertains more 15-34yr olds than any other Bauer Media brand and is extremely influential amongst this hard-to-reach demographic. These young people are always onto the next thing, they want or already own the latest cool stuff and have the devices at their fingertips to facilitate this sense of immediacy. It’s more than just dual screening – it’s about using multiple devices simultaneously from a mobile, tablet, TV, and laptop! So how do we capture this fickle audience? By reaching them wherever, whenever, however they want which informs both our editorial policy and our commercial strategy. From our youthful, peer-to-peer approach, to our innate understanding of the changing nuances in youth culture, our ambition to never stand still with our content solutions delivers the latest trends across each platform. The strategy encompasses on-air and online, proving digital is a

 Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4. BBC Radio Light (1945-1967) broadcasting mainly light entertainment (comedy / drama) and music. Replaced by Radio 2. BBC Third (1946-1970) broadcasting intellectual arts-based talk and music. Replaced by Radio 3. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? Given the growth of pirate radio in the mid-1960s, the BBC realised that it was not providing content for this growth market of younger people.  In response, the BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.    The "Third" programme became Radio 3 offering classical music and cultural programming. The Hom

 1) Television: Introduction to TV drama 2) Doctor Who: Language and Representation 3) Doctor Who: Audience and Industries 4) His Dark Materials: Language and Representation 5) His Dark Materials: Audience and Industries 6) Industry contexts: the BBC and public service broadcasting

 Audience 1) Read this audience rating guide for His Dark Materials. Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?   14 and 14+ look like the what hey are trying to target for his dark materials  sine there is no gore and mild violence and an not that much swearing.  2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumer and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  lyra being on her own connotates to teenagers who want to have freedom to do what they want and want to explore the world like lyra this could also link to diversion. Personal Relationships:  lyra and will have a good relationship. Diversion (Escapism):  the fantasy genre and the steam punk genre allows people to imagine a new world 3) Thinking of the 3 Vs audience pleas