KISS FM Breakfast show CSP: blog tasks

1 ) Read page 2. What is KISS FM's mission?The KISS Network, made up of KISS FM UK,

KISSTORY and KISS FRESH, entertains more

15-34yr olds than any other Bauer Media

brand and is extremely influential amongst

this hard-to-reach demographic. These

young people are always onto the next

thing, they want or already own the

latest cool stuff and have the devices

at their fingertips to facilitate this sense

of immediacy. It’s more than just dual

screening – it’s about using multiple devices

simultaneously from a mobile, tablet, TV,

and laptop!


So how do we capture this fickle audience?

By reaching them wherever, whenever,

however they want which informs both our

editorial policy and our commercial strategy.


From our youthful, peer-to-peer approach,

to our innate understanding of the changing

nuances in youth culture, our ambition to

never stand still with our content solutions

delivers the latest trends across each

platform. The strategy encompasses on-air

and online, proving digital is as important

as radio, social as important as live events,

and they all work together to create the

ultimate 360 destination to hear, see,

share and discover.


2) Look at page 3. What is the target audience for KISS FM?

 As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.


3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

KISS FM UK is available on FM, DAB, Freeview and Sky,

plus at KISSFMUK.COM, via the KISS Kube app, on social

and at events across the world.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  KISS FM UK is available on FM, DAB, Freeview and Sky,

plus at KISSFMUK.COM, via the KISS Kube app, on social

and at events across the world.


5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

KISS FM UK is available on FM, DAB, Freeview and Sky,

plus at KISSFMUK.COM, via the KISS Kube app, on social

and at events across the world.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. 

passive as radio is not really listened too or people don't listen to podacast.


7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.


8) How have audiences changed in terms of how they listen to music and radio since the 1960s? yes most people dont listen to radio.


9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1? it not pirated and   it doesn't have a big audience due to the industry changing


10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen? 

the preferred reading of  kiss breakfast show that its very popular  and a lot of people are interested  in it. the oppositional reading  is that kiss radio is at his  worst as of recently.



Industry


1) When did KISS FM first launch and what type of station was it then? Kiss FM first broadcast on 7 October 1985 as a pirate radio station,


2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?  over 50  and they have brands from magazine, radio and digital.


3) How does KISS FM make money? 


KISS FM makes money through advertising, sponsorship and events 


4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?Like most traditional media brands, KISS FM is struggling to maintain its audience in the digital age. The previous breakfast show hosted by Rickie, Melvin and Charlie had over 2 million listeners but by the time Jordan and Perri took over it was already down to 1.4m. The most recent figures have Jordan and Perri at 980,000 listeners so less than half the 2m figure the KISS FM Breakfast show used to enjoy.



5) How is KISS FM regulated and what can happen if they break the rules?


KISS FM is regulated by Ofcom. This means the KISS FM Breakfast show must follow the Ofcom broadcasting code and not include anything inappropriate for children or younger listeners. 


In 2006, KISS was fined a record fee for any UK commercial radio station of £175,000 by media regulator Ofcom. Ofcom punished KISS for "numerous and serious breaches" of broadcasting codes after receiving 10 complaints from April to November 2005. They involved prank calls on the Bam Bam breakfast show where consent was not sought from the "victims" and controversial material aired when children were likely to be listening. KISS said it accepted the findings and apologised for any offence


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