Introduction to Music Video: Blog tasks

 1) What are the key conventions of music video? singing ,dancing ,narrative, calibration   eg actors or other artist.


2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

Music videos often use intertextual references – often to classic films but also to television, popular culture, news, videogames or even other music videos.

3) When did music videos first become a major part of the music industry?1981

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981  this is important because it led artist to  spend a lot of money 

5) How are music videos distributed and watched in the digital age?n 2005 the launch of YouTube changed the way that consumers access and enjoy music video. Now self-promotion is more common.

The rise of new and digital media paved the way for bands ‘manufactured’ by the industry and increasingly promoted through convergence on social media to maximise profits for the record companies.
 Other artists were able to make it big thanks to YouTube, digital media and fans' word of mouth:

Comments

Post a Comment

Popular posts from this blog

Blog tasks: The Times case study - Audience and Industries

 Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The main reader the Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?  This suggested through the lack of picture and images shown . 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?  This reflected as most  people  who read newspapers are educated and as you don't  expect young people o read grammys 4) What are the main audience pleasures offered by the Times? Use Blumler ...
Read more

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube  was  released   in 2005, Twitter released in 2006, Instagram is released in 2010 2) What is the definition of an influencer?   an influencer is someone who has: - the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage. The size of the following depends on the popularity of their niche. Influencers in social media have built a reputation for their knowledge and expertise on a specific topic. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI has  20 Millions of subscribers  on YouTube   has multiple channels  with over 10 million subscribers   and is a part of group called the sidemen with multiple ch...
Read more

Blog tasks: The Times - Language and Representations

 Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? the Front cover is of the cop26  and  show  Boris Johnson and Emmanuel Macron  not meeting eye contact suggesting they don't get along. 2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page? the kicker  free home delivery for  6 weeks  this was placed  to show how the times even though usually support   conservative can also be for the people 3) What is the main story on the inside page of the Times CSP edition and how is it constructed to appeal to Times readers?   The main story in the inside page  is the massive flood that happened in a  airport due to  a storm the story is constructed to be  eye catching. 4) How are the Times front and inside pages designed to reflect broadsheet news...
Read more