Galaxy 'Chauffeur' advert: blog tasks

 1) What key conventions of TV advertising can you find in the Galaxy advert? in the galaxy advert there is a  slogan which is called "why have cotton when you can have silk" they also have a logo at the end of the advert  


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. the slogan why have cotton when you have silk tell us why have poor quality when you can have the best quality possible.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Hepburn  is famous actress in the 1950s   who  died an the 1993 so when in 2014  when  galaxy was producing this advert  which is based in 1950 so they  asked her family to b able to use her image in this advert and thy said yes . she was used in this advert to portray how celebrates are used to look like people of perfection

4) What is intertextuality? its relationship between texts or what we call fan fiction.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? in this advert Audrey Hepburn  dress is a typical 1950 dress. she also has star power. the setting is Italy which is a beautiful place.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  the two main character
the first  is man offering Audrey Hepburn a  ride and second is Audrey Hepburn who after getting in the car is the main character. the villain is the bus stopping  the sidekick is the man in the car Audrey Hepburn is heroine and the bus driver is  the donor 

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?  in the beginning of the advert there is a perfect balance  in the beginning we have our equilibrium, when the bus stops we have our disequilibrium are problem and when the man come to offer Audrey Hepburn a ride   we have our ending and are new equilibrium ow that we have  established a new balanced .  

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. as  a celebrity who is perfect.

9) What representations of gender can you find in this advert?  this advert is based in the 1950s so it has stereotypical views of women for example  linking back to Todorov's equilibrium theory by having the women play the damsel  in distress reinforces the  stereotype that women need to be saved and protected by men.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?
 linking back to Todorov's equilibrium theory by having the women play the damsel  in distress reinforces the  stereotype that women need to be saved and protected by men.

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