OMO advert: blog tasks

 


1) What year was the advert produced? This advert was produced in 1955

2) How were women represented in most adverts in the 1950s? women were presented as inferior to men this was because men wanted there  job back after WWII.

3) How does the heading message ('OMO makes whites bright') and the typography promote the product? it saying that  it the best product by standing out in bold writing.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?  the women is wearing makeup which is reinforcing the stereotype that women need to  look nice even when they ate doing domesticated work and she wearing dress which is reinforcing it.

5) Why is a picture of the product added to the bottom right of the advert? this in done in adverts soo when you go serach for the product you will be able to find it and identify it quicker.

6) What are the connotations of the chosen colours in this advert - red, white and blue? these are the American colours  which represent the USA.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. they use  the phrase this will shake you mother to persuaded house wife.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes. as housewife.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?The producers of this advert wanted  women to go back to domesticated  work and to go back to the way it was before WWII. 

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here? In Morden  society people would  find this sexist  and stereotypical. 

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