Introduction to advertising: blog task
1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
key convections
slogan -taste the rainbow this slogan is telling you taste the different flavours in the packet which is Represented by the rainbow
The Background features the rainbow and the sky which shows different flavours.
2) What is the USP (unique selling point) for Skittles ad how do you know? Does the advert use any of persuasive techniques listed above? they use the colour red to show hunger and use a rainbow to show diversity.
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