Blog tasks: Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. 


2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror 

the audience this apply to the viewers as they support labour and it bashes  pm  who is conservative.


3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

Personal Identity – the newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values.



4) Why are print newspapers generally read by older audiences?

 as they aren't integrated with  technology


5) How is the inside-page story on our CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

its constructed  to non university graduates to understand



Industries


1) What company owns the Daily Mirror and why are they struggling?

 The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes


2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed? 

  Alison Phillips was the   editor  and reported the scandal of  pm being  in  a party during the  lockdown.

3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?

 The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 250,000 a day in 2023


4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet? 

To combat falling print revenues, the The Daily Mirror has:

Created the mirror.co.uk website and social media accounts on all the major sites.

The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles. Free providers make money from advertising but this is usually a very small amount of money.

Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement.

Reach's social media strategy backfired when Facebook changed its algorithm to deprioritise news content from sites like the Mirror and its revenue dropped sharply.


5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.Immediacy: has it happened recently?

Familiarity: is it culturally close to us in Britain?

Amplitude: is it a big event or one which involves large numbers of people?

Frequency: does the event happen fairly regularly?

Unambiguity: is it clear and definite? 


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