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Showing posts from February, 2024

Blog tasks: The Times case study - Audience and Industries

 Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The main reader the Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment?  This suggested through the lack of picture and images shown . 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied?  This reflected as most  people  who read newspapers are educated and as you don't  expect young people o read grammys 4) What are the main audience pleasures offered by the Times? Use Blumler ...

Blog tasks: The Times - Language and Representations

 Language 1) What is the main story on the front cover of the Times CSP edition and why does it appeal to Times readers? the Front cover is of the cop26  and  show  Boris Johnson and Emmanuel Macron  not meeting eye contact suggesting they don't get along. 2) List the other news stories and kickers on the front page of the Times CSP edition. Why do you think the Times selected these for the front page? the kicker  free home delivery for  6 weeks  this was placed  to show how the times even though usually support   conservative can also be for the people 3) What is the main story on the inside page of the Times CSP edition and how is it constructed to appeal to Times readers?   The main story in the inside page  is the massive flood that happened in a  airport due to  a storm the story is constructed to be  eye catching. 4) How are the Times front and inside pages designed to reflect broadsheet news...

The Times - Introduction: blog tasks

 The Times - Introduction: blog tasks Read the About Us page of the Times website and answer the following questions: 1) What year was The Times founded and when did it start using the Times name? The Times was founded in 1785 2) What content did John Walter suggest the paper would offer in the first edition? “like a well-covered table, it should contain something suited to every palate” including politics, foreign affairs, matters of trade, legal trials, advertisements and “amusements” 3) Who owns The Times today and how is editorial integrity protected? Robert Murdock 4) What did The Times introduce in 2010 and why? papers introduced digital subscriptions in 2010 to help ensure a sustainable future for their journalism. 5) What was The Times named in 2018 by the Reuters Institute for Journalism at Oxford University?The titles are currently the biggest selling quality print newspapers in the UK and in 2018 The Times was named Britain’s most trusted national newspaper by the Reuter...

Blog tasks: Daily Mirror - Audience and Industries

 Audience 1) What is the Daily Mirror's audience? List the key statistics here. The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes.  2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror  the audience this apply to the viewers as they support labour and it bashes  pm  who is conservative. 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Personal Identity – the newspaper you read reflects what type of person are.  A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared and thus reinforcing their own values. 4) Why are print newspapers generally read by older audiences?  as they aren't integrated with...