Blog tasks: The Times case study - Audience and Industries
Audience 1) What is the main readership demographic for The Times newspaper? Add as much detail as you can. The main reader the Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners 2) What aspects of the front page of the Times CSP edition suggest that their readers are likely to be more educated and interested in hard news rather than entertainment? This suggested through the lack of picture and images shown . 3) Times readers are mostly over 55 years old. Why is this and how is this reflected or challenged by the new stories in the CSP pages we have studied? This reflected as most people who read newspapers are educated and as you don't expect young people o read grammys 4) What are the main audience pleasures offered by the Times? Use Blumler ...