Blog tasks: Marcus Rashford CSP

 Language

1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages. 

 website conventions:

Logo/brand identity

Navigation – menus

Central image

Multimedia features – e.g. video 

Social media links / integration

Social media key conventions include:

Logo/brand identity

Bio (personal details/information)

Profile image

Background/banner image

Images and video

Online engagement/audience interaction

2) How does his website promote the Marcus Rashford brand?

 his website promotes his brand by   showcasing his football  and his   charity and support for children with his book club and  working shifts at his local charity  it is unknown weather Rashford is doing  8hr shifts or he's  only took a picture either way he building his reputation.

3) What connotations can be be found in the homepage for Marcus Rashford's website (you can mention either the old or new homepage)? on Rashford's new website  he advertises  his football a lot more compared to his old website compared  to his old website  this was due to fan criticism saying  he should focus on his football

4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media. 

Rashford has  a link to his website  on all social media platforms he on

Rashford also has shout outs his big club on social media

Rashford also praises schools  who support his books and also campaigning for free school meals

5) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity? 

Rashford uses his upbringing to fight for the rights for people who are in his situation for e.g. he argued with former pm  Boris Johnson about free school meals in lockdown and one and advocates for male students to read books. 

Representations

1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?

 

Rashford manages to pull of a style that fits his upbringing but still is formal with no  tie this  allows him to convey tow very different styles.

2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers? 

Rashford subverts his football connotations buy supporting  kids to read while most footballers are seen as uneducated. 

3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Marcus Rashford  establishes a good  representation of himself through constantly working  with people and even donating to fair share and working  shifts there to support the charity.  

4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?

 Marcus Rashford goes against ,many stereotypes buy helping kids read which  subverts stereotypes of footballers being stupid

5) What representations of race/ethnicity can you find in his website or social media? Does this reinforce or challenge media stereotypes? 

 he subverts stereotypes of people of colour staying at the bottom of society and not being able to   attain wealth.

Audience

1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics. 

 The people  Rashford   try to appeal to are foot ball fans this due to him obviously being a footballer   however Rashford also try's to  please other fans through    helping kids  and by caring for there education

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. 

How does he use social media to engage with his fans and make them feel part of his brand? The way  he conveys his brand and his fans allows them to feel like   they know him personally e.g when Rashford worked at Fair share   this allows him to resonate with fans who may actually work 8hr shifts.

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  Rashford has a engagement rate of 1.91% which is  ok  this is recent which make sense since Rashford hasn't  been the main focus of the main stream FOR A LONG TIME.

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion). O

Rashford instagram completely focuses on football as of his recent post however on twitter he posted and comments on whether his performance was good or  not.

5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

Rashford uses' his personal identity to  connect and personalise with his fans.

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

Preferred reading (people who support Marcus Rashford):  Marcus Rashford is a nice guy who love his fans and cares for the well being and cares  for the  education of children and isn't doing it  for money  and loves doing charity work.

Oppositional reading (people who criticise Marcus Rashford): Rashford is only doing what he does to make hi public image look better.

Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money? 

Marcus Rashford is worth around 80m and his online presence allows  him to show  his fans his personality  and allows him to generate different sources of income

2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand? Rashford works with the charity fair share where he works shift where he donated supply's he also plays  for Manchester united and for the English national football team.

3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year? 

twitter and instagram are both social media platforms used in everyday life's Twitter is owned by Elon mask and Instagram is owned by  Meta, Twitter  makes there money through advertising. In 2022, advertising revenue accounted for 90% of the company's total revenue. Twitter offers a variety of advertising products, including: Promoted tweets: These are tweets that advertisers pay to have appear at the top of users' timelines or in search results and made  4.4 billion last year., Instagram  makes money through. Instagram makes money by offering advertising opportunities to marketers using the platform. It might surprise you to learn that IG users actually want to see ads in their feeds. According to research, approximately 90% of online shoppers follow companies and brands and  made 33.25b.

4) What are the worries about Instagram’s negative effects?. Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety,

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

 they do this through banning  people this is will change so people can have freedom speech

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

The Online Safety Bill marks a milestone in the fight for a new digital age which is safer for users and holds tech giants to account. It will protect children from harmful content such as pornography and limit people’s exposure to illegal content, while protecting freedom of speech.

It will require social media platforms, search engines and other apps and websites allowing people to post their own content to protect children, tackle illegal activity and uphold their stated terms and conditions.

The regulator Ofcom will have the power to fine companies failing to comply with the laws up to ten per cent of their annual global turnover, force them to improve their practices and block non-compliant sites.

Today the government is announcing that executives whose companies fail to cooperate with Ofcom’s information requests could now face prosecution or jail time within two months of the Bill becoming law, instead of two years as it was previously drafted.

A raft of other new offences have also been added to the Bill to make in-scope companies’ senior managers criminally liable for destroying evidence, failing to attend or providing false information in interviews with Ofcom, and for obstructing the regulator when it enters company offices.

Digital Secretary Nadine Dorries said:

The internet has transformed our lives for the better. It’s connected us and empowered us. But on the other side, tech firms haven’t been held to account when harm, abuse and criminal behaviour have run riot on their platforms. Instead they have been left to mark their own homework.

We don’t give it a second’s thought when we buckle our seat belts to protect ourselves when driving. Given all the risks online, it’s only sensible we ensure similar basic protections for the digital age. If we fail to act, we risk sacrificing the wellbeing and innocence of countless generations of children to the power of unchecked algorithms.

Since taking on the job I have listened to people in politics, wider society and industry and strengthened the Bill, so that we can achieve our central aim: to make the UK the safest place to go online.

In the UK, tech industries are blazing a trail in investment and innovation. The Bill is balanced and proportionate with exemptions for low-risk tech and non-tech businesses with an online presence. It aims to increase people’s trust in technology, which will in turn support our ambition for the UK to be the best place for tech firms to grow.