Introduction to OSP: Influencers blog tasks

 

1) What years did YouTube, Twitter and Instagram launch?

YouTube was released   in 2005, Twitter released in 2006, Instagram is released in 2010

2) What is the definition of an influencer?  an influencer is someone who has: - the power to affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience, - a following in a distinct niche, with whom they actively engage. The size of the following depends on the popularity of their niche. Influencers in social media have built a reputation for their knowledge and expertise on a specific topic.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. KSI has  20 Millions of subscribers on YouTube  has multiple channels with over 10 million subscribers  and is a part of group called the sidemen with multiple channels  and  is a boxer and rapper. 

4) How big is the influencer industry according to the article?

 the influencer marketing industry was worth some $8bn a year. One recent report by Insider Intelligence predicted that it would grow to $15bn globally by the end of 2022. 

5) What are the problems associated with being an influencer?

 people believe it can  be really hard e.g but the reality can be hard. There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always  to increase your follower count to drive up revenues. But arguably the toughest part, says Amy Hart

6) Why is it suggested that audiences actually like being sold products by influencers? this is because the audience aspire to like the influencer's so they buy what they buy and where what they were

7) What representation of beauty is often found on Instagram or other influencer sites?.

 It’s “a young face, of course, with poreless skin and plump, high cheekbones”, long lashes and full lips – generally white but with a hint of “rootless exoticism”: you see it among the Kardashian family, and the models Bella Hadid (42 million followers), and Emily Ratajkowski (27 million followers). It is thought to owe its existence partly to the growth of cosmetic procedures, but also to the popularity of Instagram filters such as Facetune, which tweaks images to give a thinner face, bigger lips, smoother skin, larger eyes, and slim9mer legs. Professional photos have long been airbrushed; now aspiring influencers can do it at home too.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why? I think the impact  is  mixed as most influencer don't say  what they post and don't speak for themselves and are controlled however some are honest and try to use there fanbase to better people and inform them of the truth