1) What is the preferred reading of a media text? the preferred reading is the ideology and belief that the director intended for it come across as. 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 3. the harry brown trailer makes young people be written as degenerates and immature this is because all the issue in the film are caused because of teenage gang members. 4. young people may not accept this depiction of them as not all young people represent themselves like this. 5. The Preferred Reading would be that the author, McDonalds, wants the audience to think that the Big Mac is not only something nice to eat but also a meal that is going to...
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