Film Industry: I, Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters? independent movies  have a lower budget  and aren't mainstream. 


2) What is I, Daniel Blake about? Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.

He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.

Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.

3) Who directed I, Daniel Blake and why is this important ken Loach has been a director for over 50 years. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism and politician  who fights for the working hard  class and poverty.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

  • Loach appeared on BBC Question Time to talk on issue giving the film extra credibility
  • Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
  • Labour Leader Jeremy Corbyn attended the London premiere and people that had been denied benefit payments were asked to placard the event.
5) What unusual or creative marketing methods were used to get audiences talking about the film? they went around projecting the synopsis of the film

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? £2 million.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow? make more local based and have a higher budget

8) In your opinion, was I, Daniel Blake a success? yes it was considering it was being worked on by a smaller team and  had  a production budget of 2 million  and made a profit of 11 million even though that sounds like nothing  compared to  the MCU it still had a big impact on local communities that why I think its a success.

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