Audience: Reception theory

1) What is the preferred reading of a media text? the preferred reading is the ideology and belief that the director intended for it come across as.

2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

3. the harry brown trailer makes  young people be written as degenerates and immature this is because all the issue in the film are caused because of teenage gang members.

4. young people may not accept this depiction of them as not all  young people represent  themselves like this. 

5. The Preferred Reading would be that the author, McDonalds, wants the audience to think that the Big Mac is not only something nice to eat but also a meal that is going to fill you up: it is not only going to taste good but it will also satisfy your hunger.

The Negotiated Reading would be that the audience is aware of how flavoursome a Big Mac is but would also be aware that it is Junk Food and therefore, more than likely, not going to fill them as much as the advert implies. This would also be tempered by the unhealthy nature of the burger itself.

It's as good as it is big Under scoops of our own secret sauce are two leant patties of 100% beef. There's a slice of

metty cheddar-blend. choose some fresh crisp lettuce; and crunchy dill pickle pices. All wrapped up in a freshly toasted

sesame seed bun Come now, bring us your bigger than average appetite. It's all at your kind of place

McDonald's

The Oppositional Reading would be that the audience recognises that the food is  junk food and its not healthy and not good for you and  it m ay lead to bad things in terms of your health.