Audience: Effects theory

 1.Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

2.Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.

3.Hypodermic Needle Theory


This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 



4.INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.
PERSONAL IDENTITY:
 > Why: top boy
DIVERSION/ENTERTAINMENT: 
 > Why: Newspaper.
RELATIONSHIPS:
 > Why: news uk




5. in blue  planet two trailer VOYEURISTIC PLEASURE since it shows us aspect of real life and hidden camera shots of the ocean are also thrilling.
VICARIOUS PLEASURE is also  shown in blue planet 2 in each ep when you spend time with  lots of different creatures.       

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